"Surveys in Kivra lead to stronger democracy"

The future method for reliable surveys

The research industry is undergoing constant changes. From visitor interviews to today's digital solutions, the methods have been developed to meet society's demands for fast and reliable data.

With Kivra, we reach a very broad group of Swedes, while at the same time knowing with certainty that we are reaching the right person. This will revolutionize the way we collect data, says Torbjörn Sjöström.

Better segmentation creates greater inclusion

Novus was early on in using email and SMS to ensure high participation and reliable statistics. But when surveys were to be carried out in small towns or individual municipalities, the methods were not sufficient. With Kivra, they reach more people, even in smaller contexts.

At Novus, we have been able to see what the Swedish people think broken down by gender, age and regional level. With Kivra, we can do it right down to the municipal level. In addition, we reach a greater extent to young people and people with a foreign background, groups that otherwise risk being underrepresented. In addition to this, we sometimes supplement with other methods, above all to reach the elderly who do not always have Kivra, says Mikael Ohlsson, Experience & panel director

Kivra helps maintain the knowledge society

Through Kivra, Novus can now reach a random sample of the Swedish people, even in smaller areas, quickly and cost-effectively. It will be easy to ensure that surveys reach and that participants respond - regardless of demographics. The result is that Novus and Kivra together contribute to maintaining the knowledge society.

With public surveys in Kivra, democracy is strengthened by giving a more accurate picture of the people's voice, concludes Torbjörn Sjöström.