When more voices are heard – The potential for change grows

AktivBo strengthens decisionmaking with more tenant voices

By including Kivra as a distribution channel, AktivBo has significantly increased response rates and enhanced the decision-making foundation for its customers. The combination of broad digital reach and high trust has contributed to the industry’s highest response rates – enabling more tenant voices to truly influence outcomes.

A strategy to reach all tenants

AktivBo helps property companies understand what really matters to their tenants. To achieve statistically reliable results, a broad data foundation is essential – and reach is key.

Through Kivra, AktivBo reaches more tenants, faster, while also strengthening their willingness to respond. Today, Kivra is an important component of AktivBo’s “smorgasbord” of digital channels, alongside email, SMS, tenant apps, and self-service portals on housing companies’ websites.

A high response rate is crucial for gaining a representative picture of how tenants actually perceive service and property management. It gives housing companies a reliable basis for decision-making, says Martin Talme, Chief Commercial Officer at AktivBo.

Credibility that drives engagement

Kivra’s status as a well-known and trusted channel makes a substantial difference. Tenants recognize the sender and know the information is reliable – which leads to higher open rates and more completed surveys.

Kivra is a trusted source and a strong brand. That means more people open and respond – it drives engagement, says Martin.

More responses, greater inclusion

Since the launch in April, customers who added Kivra have seen clear results. On average, response rates have increased by 4.5 percentage points, with some property companies experiencing even larger gains. But the impact goes beyond numbers.

By reaching more people in areas where response rates were previously low, AktivBo helps strengthen social inclusion and promote resident democracy.

When more people get the chance to express their views, we create better understanding and greater legitimacy in the decisions being made, says Martin.

Looking ahead: deeper insights

The increased response rate doesn’t just mean more answers – it means better data. AktivBo can now help property companies break down results at increasingly detailed levels, such as by postal code or property type.

This leads to more accurate decisions and improvements that are more relevant to tenants.