Ipsos: Kivra Improves Research

A Complement That Completes the Circle

Ipsos is a world leader in market research and provides information that leads to a real understanding of society, markets, and people. As many become increasingly difficult to reach, new ways are needed to reach out in a safe and credible way. With Kivra, they have found an effective complement and are now reaching more people than ever.

By using Kivra together with other methods, we can reach a larger group of people. We already see that Kivra makes a difference. It is easy to reach out, and we know that we are reaching the right people, says Hasse Tjernberg, Head of Operations at Ipsos.

Increased Representativeness

Political decisions should be made on the right grounds. Here, it is crucial to reach the entire population, regardless of background and demographics.

Research studies are the basis for important decisions that affect citizens' everyday lives. For these to be as well-founded as possible, it is required that the surveys reach a broad and representative part of the population, says Hasse Tjernberg.

The Researcher: Accurate Analyses via Kivra

Håkan Leifman is a researcher at the Karolinska Institute. He highlights the advantages of Kivra as a complement in the studies.

The quick access to data and the possibility of using Kivra as a survey channel have enabled accurate analyses of attitudes and behaviors. Comparisons with traditional methods show no systematic deviations, which confirms the high quality of the data. On the contrary, the analyses have shown that surveys conducted via Kivra are easy to process and have high reliability. We therefore see great potential in using Kivra surveys as a method in future research.

An Inclusive Future

With Kivra as a complement to other survey methods, Ipsos has already seen an increased response rate and more representative data collection. Now they continue to explore Kivra's potential to meet future challenges. By combining digital opportunities with solid research methods, they collect data that is crucial for the development of society.